A friend of mine from Ancona, Italy asked me to describe the "wine scene" here in Brazil/Santa Catarina/Florianopolis. As I started replying him, I got excited and ended up writing a short but maybe useful analysis. Here it goes:
Hi mate! Everything is great here! So, I believe I can give you a good insight on this "wine" situation around here. First of all, the city I live now is 200km from Florianópolis and before living here I lived there for 6 years so I know it very well. This both cities are very alike so my report is valuable for both.
Lots of people drink wine here. The most common types of wine are very diverse but mainly they are Red Wines. I would say that the most popular types are "Cabernet Sauvignon", "Merlot" but other types are common as well (Syrah, Carmeneré, Porto).
Wines from all nationalities are common but in order of popularity I would say something like Chile, Argentina, Italy, France. Chilean wines are popular mainly due to their good quality/price ratio.
A bottle of good Chilean wine, let's say "as good as" (I know this is hard to tell, but it is just a simple comparison) a Rosso Conero of 5€ a bottle in Ancona, costs here 8€. In all supermarkets here (as big as a normal COOP) they have a wine section as big as the one in COOP.. so I would say it sells a lot.
Popular (Chilean) brands are the ones from "Concha y Toro", "Santa Carolina", "León de Tarapacá" (this one I remember seeing for sale at Ancona's COOP for 8€, which is more or less the same price as here).
Well, this should help you, right? If you want I may take videos of this wine sections at supermarkets so you can compare prices & types, I may even picture "La Carta de Vino" from some Italian restaurants around here.
Hope to hear from you soon too! Take Care!
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